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开洗车店赚钱么,创业用自动洗车机好不好

发布日期:2019-11-27浏览次数: 信息来源:杭州欧硕清洗设备

开洗车店赚钱么,创业用自动洗车机好不好


很多人会发现,现在满大街的都是汽车,小轿车、越野车、SUV、Jeep、RV等等,每天上个班,下个班,就是堵堵堵,一到节假日,高速堵,城市道路堵,出去吃个饭,这边都已经上菜了,那边还忙着在找停车位。
所以很多人瞄上了洗车店,觉得开个洗车店一定会有钱赚,创业开洗车店已经成为了一种趋势。
那么,不禁有人要问,开洗车店赚钱么,会失败么,如果让我开的话,创业开个自动洗车机店好不好,是不是能吸引客户?
首先我们明确一点,开洗车店,关乎你的路段、位置、装修的特点,和你的服务有关。跟去饭店吃饭一样,有时候去洗车,不仅仅只是想把车洗干净,更主要的是去体验一种感觉,一种作为顾客的情怀。
而我们在洗车店选址上,没必要在人流拥挤的市中心,但必须邻街道。最好选在车辆聚集,流动性大的位置,比如:公路交通枢纽地段、车管所、运管所、汽车经销地、零配件中心,加油站附近。
靠近车站、中高端小区、停车场也是非常不错的选择,可以做固定客户,多办会员卡,早日回收资金投入。
如果你的店面邻近同行或者汽车相关行业,那更加能产生群体效应。而且门面前面路段宽阔,有2个以上停车位,那更能方便客户停车
一个值得注意的细节就是门口道路,非单行车道,车辆可以自由出入,光线好,排水方便,这个是能整体给人一个很清爽的感觉的。
这些方面,相信那些真的已经打算投资洗车店,并且想做出一些成绩的客户已经想到了。
我是洗车机厂家,做这个行业13年了,相比较接触的客户和已经开店并且做出成绩的客户会比较多,给很多打算开店的朋友一些个人的建议。
第一,如果你打算开洗车店,而且已经做了一些准备,那么就请找店面,并且考虑装修等一些成本,别光只是想,告诉自己我想而只是想,不去落实。
第二,如果已经找到合适门面,想做一些特点,吸引车主客户,增加人气,提升竞争力,那么,上一台自动洗车机,也是不错的选择,因为现在人工工资越来越高,人力成本往往压得洗车店老板喘不过气来,而且洗车工太难管,说不好明天就尥蹶子不干了,你还得老板自己动手洗车。
第三,上了自动洗车机,别把全部希望都寄托在自动洗车机上,自动洗车机确实能吸引一部分客户,提高效率,降低各方面成本,但是你要明白,你开的是服务型项目,你提供的是服务,服务关系到利润。
而且,自动洗车机不是万能的,针对于车漆比较好的车,或者抛光打蜡,镀晶覆膜过的车,非常容易洗,光通过高压水和免擦拭洗车液,就能清洗干净。但是,我说的是但是,车漆比较差,手摸起来有颗粒状感觉的车,中性洗车液是没有多大效果的,必须是人工辅助一下
而且白色的车,油漆是做不了一遍金属漆的,专业说法是两遍白,其中的含义你就懂了。一般白色车两年后油漆就泛黄,而车平时在开,车表面时常是会形成氧化层。除非用强酸强碱洗车液,那时间一长,油漆就完了。
第四,刚我们说了选址偏中有旺和辅助上台自动洗车机的问题,下面,谈一下收费问题:
看你打算做普通快洗,还是精品洗车。


普通快洗,那就是做量,将目标顾客定位大众一族,毕竟现在老百姓生活水平提升了,几乎家家都有车,定位大众百姓,市场潜力巨大。只是光洗表面,不做车内,或者兼顾车内,但是收费肯定跟表面快洗两样了。


精品洗车,那你服务的对象,一般都是中高端的车,将目标顾客定位为有豪车的一族,洗车要有洗车的标准,精品洗车不仅仅收费高,而且服务真的要做到精品。不然会给客户造成一种感觉,到你这洗车不值。而相对的肯定会有顾客愿意去,就像海底捞火锅一样,价格比同行贵,但是服务好,还是吸引很多对价格不敏感的顾客,道理是一样的。








定位豪车一族,看似目标顾客很少,但是投资者们忽略了一点,一是豪车一族大都是有一个自己的圈子,只要有两三个车主认可了,很快其他车主就能认可;二是豪车一族普遍对于洗车价格敏感度就低,他们追求的就是品质,而精品洗车恰恰满足了他们的需求,所以顾客盈门十分正常。


还有一点恐怕很多人鲜为人知,豪车车主都有一个炫富攀比的心理,你到这里洗车,我也要到这里洗车,你给小费100元,我就给小费200元;你做全车保养,我也做全车保养;你一周一做,我就一天一做,只要服务得车主满意,那么其背后的隐形利润相当可观
我们开洗车店,需要有创新。一般洗车赚钱门道很简单,与所有洗车店都一样,就是洗车以及销售相应的汽车用品,并且在洗车同时带动其他营利项目如漆面快修等运作;其实,别忽略了一点,同行们都有的业务,你还可以有一项同行没有的业务——商务服务,具体而言,就是所谓商务中介,为顾客之间寻找资金、项目、人才、技术等资源牵线搭桥,赚取中介费用,比例为项目资金额的2%—3%。那客户就全部是回头客及回头客带来的朋友。究其原因,70%的豪车车主都是商务人士,他们在等候洗车过程中喜欢攀谈,互相“探寻”商机。人脉对于商人是热门的资源,而自己的小店恰好能提供这样的资源,所以提供这项增值服务,也是一个创新。
Open car wash shop to make money, entrepreneurship with automatic car wash machine is good

Many people will find that now the streets are full of cars, cars, off-road vehicles, suvs, jeeps, RVS and so on, every day on the class, the next class, is the traffic jam, a holiday, high-speed traffic, urban road traffic, go out to have a meal, here have already served, there are also busy looking for parking Spaces.


So a lot of people aim at the car wash, think a car wash will be rich, business opened car wash has become a trend.


So, can not help someone to ask, open a car wash to make money, will fail, if let me open, start a business to open a car wash machine shop is good, is it able to attract customers?


First of all, let's be clear, open a car wash, it's about your section, location, decoration characteristics, and your service. Like going to a restaurant for dinner, sometimes going to the car wash is not only to clean the car, but also to experience a feeling, a feeling as a customer.


And we're on a site for a car wash, not necessarily in a crowded downtown, but on a street. It is better to choose the location where vehicles gather and have great mobility, such as the location of highway transportation hub, vehicle management office, transportation management office, automobile distribution place, spare parts center and gas station.


Close to the station, high-end residential areas, parking lot is also a very good choice, you can do a fixed customer, more membership CARDS, early recovery of capital investment.


If your store is close to a peer or auto-related industry, it's more likely to have a group effect. Besides, the road in front of the front is wide with more than 2 parking Spaces, which is more convenient for customers to park


A noteworthy detail is the doorway road, not a single lane, vehicles can come and go freely, the light is good, drainage is convenient, this is able to give a person a very relaxed feeling.


These aspects, I believe that those who really intend to invest in the car wash, and want to make some achievements of the customers have thought.


I am a car wash manufacturer. I have been engaged in this industry for 13 years. Compared with the customers who have already set up shop and made achievements, I will give some personal Suggestions to many friends who plan to set up shop.


First, if you plan to open a car wash and have already made some preparations, please look for the store and consider the decoration and other costs, don't just think, tell yourself I want to but just want to, not to implement.


Second, if you have to find the right appearance, want to do some characteristics, to attract the owner customers, increase the popularity, enhance competitiveness, so, on a automatic washing machine, also is right choice, because now the artificial wage is higher and higher, the human cost is often have to wash the boss out of breath, and wash Turner too hard tube, said bad to quit eye-rolling from tomorrow, you have to make a boss car wash myself.


Third, on the automatic car wash machine, do not put all hope on the automatic car wash machine, automatic car wash machine can indeed attract a part of the customer, improve efficiency, reduce all aspects of the cost, but you have to understand, you open a service project, you provide a service, service related to the profit.


And, automatic car wash machine is not a panacea, for the car paint is better, or polishing waxing, plating crystal covered film over the car, very easy to wash, light through high pressure water and wipe free car wash fluid, can clean. But, what I said is but, the car paint is relatively bad, the hand feels to have the car of grain shape feeling, neutral car wash fluid is not much effect, must be artificial assistant


And white car, paint cannot do metallic lacquer, professional saying is two times white, among them the meaning you understand. General white car after two years paint is yellowing, and the car is normally in drive, the car surface often is to be able to form oxidation layer. Unless use strong acid strong alkali car wash fluid, that time is long, paint is finished.


Fourth, just we said site selection in the prosperous and auxiliary automatic car washing machine, the following, talk about the problem of charges:


It depends whether you plan to do regular express or boutique car wash.






Ordinary express, that is to do quantity, will target customers to the mass population, after all, now the people's living standards have been improved, almost every family has a car, positioning the mass population, the market potential is huge. Just light wash the surface, do not do inside the car, or both inside the car, but the charge must be different with the surface quick wash.






High-quality goods wash a car, that the object that you serve, it is medium high end car commonly, position of target customer is a gens that has luxurious car, wash a car to want to have the standard that wash a car, high-quality goods wash a car not only charge is tall, and the service wants to achieve high-quality goods really. Otherwise it will give the customer a feeling that it is not worth washing your car. And relatively certain there will be customers willing to go, just like haidilao hotpot, the price is expensive, but the service is good, or attract a lot of customers are not sensitive to the price, the principle is the same.

Positioning luxury car owners, it seems that the target customers are few, but investors ignore a point, one is that most luxury car owners have their own circle, as long as there are two or three owners recognized, soon other owners can recognize; Second, luxury car gens is generally low sensitivity to car wash price, they pursue is quality, and high-quality goods just to meet their needs, so the customer is very normal.

I'm afraid a lot of people little-known, luxury car owners have a flaunt wealth mentality, you wash here, I also want to wash here, you tip 100 yuan, I will tip 200 yuan; You do the car maintenance, I do the car maintenance; You do it once a week, I will do it once a day, as long as the service is satisfied with the owner, then the hidden profit behind it is quite considerable
We need to be innovative when we open a car wash. General car wash to make money is very simple, and all car wash shop are the same, is car wash and sales of corresponding automotive supplies, and in the car wash at the same time to drive other profit-making projects such as paint surface quick repair operation; In fact, do not ignore a point, the business that the peers have, you can also have a business that the peers do not - business services, specifically, is the so-called business intermediary, for customers to find funds, projects, talent, technology and other resources matchmaking, earn intermediary fees, the proportion of the project capital amount of 2% to 3%. That customer is all return guest and the friend that return guest brings. The reason is that 70% of luxury car owners are business people, who like to chat and "explore" business opportunities with each other while waiting for the car wash. Network is a hot resource for businessmen, and their own store can provide such resources, so providing this value-added service is also an innovation.